Privacy Policy

Our commitment to protecting your privacy and personal data

2025/03/10

Introduction

Welcome to our Privacy Policy. This document explains how we collect, use, disclose, and protect your personal information when you use our services, including our image description feature.

Who We Are

We are the operator of this website and related services ("we", "us"). If you have any questions, please see Contact Us below.

Information We Collect

We collect information in the following categories:

  • Account & Contact Information: Name, email address, and contact details you provide when registering or contacting us.
  • Uploaded Content: Files and images you upload for processing (e.g., images sent to generate alt text/captions) and derived outputs (e.g., generated alt, captions, bullet points).
  • Usage Data: Interactions with our website and features, including pages visited, time spent, clickstream, and feature usage (e.g., scenarios selected, prompts provided).
  • Device/Technical Data: IP address, browser type, operating system, locale/language, and similar technical details.

How We Use Your Information

We use information for the following purposes:

  • To provide and maintain services, including processing uploaded images to produce descriptions (alt text, captions, bullets)
  • To operate personalization and preferences (e.g., localization, theme)
  • To communicate with you about updates, security, and support
  • To analyze usage and improve features and performance
  • To ensure security, prevent abuse/fraud, and troubleshoot technical issues

Data Sharing and Processors

We may share data with third‑party service providers who process data on our behalf for the purposes described above. These may include:

  • AI/Vision Processing: Third‑party AI vision processing providers to analyze uploaded images and generate descriptions. Images are transmitted securely and may be processed transiently to return results.
  • Analytics: One or more of Google Analytics, Plausible, Umami, PostHog, Microsoft Clarity, Ahrefs, OpenPanel (as configured) to understand usage and improve the product.
  • Hosting/Infrastructure: Cloud hosting, CDN, logging, and monitoring providers.
  • Payments (if applicable): Stripe or similar providers for payment processing and invoicing.

We require processors to protect data appropriately and use it only under our instructions.

International Transfers

Your information may be transferred to and processed in countries other than your own. Where required, we implement appropriate safeguards (such as standard contractual clauses) for international transfers.

Where GDPR/UK GDPR applies, we rely on the following legal bases: performance of a contract (providing the service), legitimate interests (product improvement, security), legal obligations (compliance), and consent (where required for analytics or non‑essential cookies).

Data Security

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described above or as required by law. Uploaded images used for AI processing may be stored transiently to complete processing and for short‑term operational logs, unless a longer period is required by law or for abuse prevention.

Your Rights

Subject to local law, you may have rights to access, correct, delete, or port your personal data, and to object to or restrict processing. Where processing is based on consent, you can withdraw consent at any time without affecting prior processing. To exercise rights, please contact us.

Children’s Privacy

Our services are not directed to children under the age of 13 (or as defined by local law), and we do not knowingly collect personal data from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you by posting the updated version on this page and updating the date above.

Contact Us

If you have questions or requests regarding this Privacy Policy or your personal data, please contact us.